- Lead generation
- Keighley
- Engineering
In this case study we take a look at our client Keighley Laboratories who are a metallurgical services laboratory, specialising in the testing of metals. They operate across various industries including Aerospace, Defence and Rail.
The Challenge
The business was struggling to grow their customer base. They recognised the need to understand and better connect with their customers but were unsure on where to begin. Although some marketing activity was taking place, the business needed a more direct approach to engage with customers and generate more leads.
The Inspire Solution
Working with Keighley Laboratories on a long-term basis has enabled us to really understand how their business operates, who their customers are and, importantly, the best channels and methods to build customer relationships. We helped the business to generate new leads through proactive outreach and reconnect with past clients.
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