- Colne
- Lancashire
- Retail
Client Background
Colne Carpets, a trusted name in the carpet and flooring industry, has been providing quality products and exceptional service to their customers for years. As a leader in their market, Colne Carpets has consistently aimed to enhance the shopping experience they provide, ensuring satisfaction at every touchpoint.
Project Overview
In response to evolving customer needs and current digital trends, Colne Carpets partnered with us to revitalise their online presence. The objective was to transform their existing website into a more modern, navigable, and visually appealing platform that not only looks great but also improves functionality and user interaction.
Our Solution
Website Redesign
We developed a sleek, modern website with enhanced usability features tailored to the needs of Colne Carpets' diverse customer base. The design is clean and streamlined, facilitating easy navigation and quick access to product information. Responsive design ensures the site is accessible on all devices, from desktops to mobile phones.
New Imagery
We incorporated fresh, high-quality images that reflect the quality and variety of Colne Carpets' products. These visuals are strategically placed to capture the attention of visitors and provide a realistic preview of the textures and styles available.
Enhanced Calls to Action (CTAs):
Strategic placement of clear and compelling CTAs guides visitors through the buying journey, from browsing to making a purchase. These CTAs are designed to be engaging and informative, encouraging customers to take action, whether it’s scheduling an appointment, requesting a quote, or reading about product benefits.
Impact:
The updated website has dramatically improved the overall user experience, making it easier for customers to explore products, get information, and make contact. The new design and enhanced functionalities have not only led to increased customer satisfaction but also boosted online engagement and sales. Feedback from users has been overwhelmingly positive, noting the ease of use and the appealing visual layout.